Thursday, 23 October 2025

Adverts..Advertising.

 Adverts:

Recently a very large Advertising Placement company carried out a survey on 'The Chelsy Swann Blogsite' to see if we were suitable too place ads on.

In spite of having a decent hit rate the Company stated we were not diverse enough to attract their Client ..Fair enogh.

The point about the site is it is aimed primarily at those people who want to be part of the Film/ TV/ Advertising world...at all levels.

Having spent a number of decades working at the top level in these categories I can honestly say that whilst all three are immensely satisfying in a number of cases as a career choice I  made infinitely more money working in the Advertising section. Sometime I would earn the equivalent of a full years salary working for a Drama production companyin a couple of weeks working on a commercial,,and I have worked on a helluva lot of commercials.

I am still fascinated by the process and find myself analysing an ad as it bursts onto the TV  screen.  How many set ups. How many times do I see the product..Why do car ads never show the  nterior..the most important bit.. the bit you get to see as you sit in the car for many hours a week. Why dont they concentrate on the selling bit ...This product is good, this is why..buy it.  Job done.

The visitors to the site are aiming to be employed in the industry, at whatever level, it is Highly paid, you get to travel a lot, creative, exciting, glamorous and they will all become big spenders..But the site is not deemed to be 'Diverse ' enough.

As most of the posts are from my own personal experience I seem to have covered many aspects of the business.  Two lost at sea episodes, A spell on a Nuclea submarine, being catapulted off a a massive Aircraft carrier, being in a war zone, Crashing in a chopper, the pilots amazing story, filming in all parts of the world..and thats just for starters..The site is primarily aimed at the folk who may want to be a part of all that. I would have liked to see ads on the site..they are samples of our work....maybe someday..   

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